AVIS x YOUR JOURNEY MATTERS
The Brief
We were tasked with developing an entirely new brand strategy for Avis, set to launch in May 2025. After extensive market research and creative testing, we arrived at the core proposition: "Your Journey Matters." This strategic shift positions the brand more squarely within customer-centric marketing, bringing a renewed sense of human emotion to Avis's communications.
The hero creative features a three-frame flat lay, illustrating different customer journeys through a carefully balanced depiction of cars and the people enjoying their travels. The consistent use of copy beginning with travel-related phrases—“Because X, Your Journey Matters”—provided us with an endlessly versatile framework for content creation, offering limitless storytelling potential for the next three years.
To further bring these concepts to life, we leveraged AI to generate a near-final animatic, which was then handed over to our production partners for the final film shoot.
