PLAYSTATION: God of war

To mark the launch of the new God of War, PlayStation partnered with the master blacksmiths at Eveleigh Works to bring the legendary Leviathan Axe to life. We invited select journalists and fans to step into Kratos’ shoes for an immersive, hands-on axe-forging workshop.

Our task was to capture this raw energy in a 60-second social trailer. We opted for a mystical, Norse-inspired treatment, using atmospheric visuals and cryptic copy to mirror the game’s aesthetic. By intercutting high-intensity gameplay with the sparks of the forge, the video built suspense through a slow reveal, seamlessly blending the digital world with the physical activation