Powerade: Evolution of sports

As part of Powerade’s ‘Evolution of Sport’ campaign, I led the social content production featuring Australian sporting icons Billy Slater, Sam Kerr, and Mitchell Starc. This project was a masterclass in agility: working with a nimble crew and a razor-thin window of time with the athletes, we had to execute with total precision.

Despite the tight turnaround and talent constraints, we captured a high-impact suite of assets that integrated seamlessly into the wider global campaign.