FANTA: HOYTS PARTNERSHIP

In partnership with Hoyts, we launched a nationwide campaign giving away 3,400 movie passes to Fanta fans across Australia. Our goal was to amplify Fanta’s brand identity—creativity, spontaneity, and the delightfully weird—while providing teens with a platform to build social currency through their own imagination.

We activated the community via Facebook, using video prompts featuring Fanta products to spark 'choose-your-own-adventure' style sequels. Fans were invited to hijack the narrative in the comments; the most inventive plot threads were brought to life, with winning contributors rewarded with a 5-pack of Hoyts passes to share with their crew.