AVIS x 80 YEars making memories together
The Brief
Building on the momentum of our previous Avis campaign, we were tasked with developing an 80-year anniversary piece that echoed the emotional storytelling and category-defying character of Your Journey Matters.In pre-production, we leveraged AI tools to generate a digital storyboard and animatic — enabling us to visualise the entire sequence, pacing and visual tone before production started. This made it easier to sell the creative concept to the client and and guide the actual production.
System1 testing ahead of launch validated the creative’s strength, with a 5.9 long-term market share score and 1.44 short-term sales potential. Against car-rental benchmarks of 1.3 and 0.93, the work ranked as one of the highest-scoring campaigns worldwide.