AVIS: PREFERRED RELAUNCH

To drive engagement for Avis’s loyalty program, we channeled the cinematic euphoria of 500 Days of Summer, specifically the iconic 'walking on air' sequence. We wanted to bottle that feeling of pure, post-triumph joy and translate it into the VIP experience of being a rewards member. By mirroring this pop-culture moment, we transformed a functional loyalty program into a visceral, 'feel-good' brand story that makes every traveler feel like the main character.