ABG: LONG WEEKENDS

Long weekends are a high-value driver for the car rental industry: that third day is the tipping point from 'staying home' to 'getting away.' We leveraged this insight to create a suite of multi-channel assets—including social videos, IG Stories, and CRM imagery—all centred on the theme of radical freedom. By using a bold, distinctive visual style, we positioned Avis Budget Group as the key to unlocking a weekend of limitless exploration and indulgence.